Pink October 2025: Raising Voices, Sharing Hope in the Fight Against Breast Cancer

 Miss Paula’s Story: From Fear to Hope



By Sofonie Dala
Leader of the Healthcare Awareness Program

Greetings everyone, and welcome to our healthcare platform. Each year, during the month of October, we dedicate our efforts to sharing stories of strength, resilience, and awareness in the global fight against breast cancer. Through real-life stories and educational sessions, we hope to inspire women and families to take charge of their health and recognize the importance of early detection.

This year, our campaign features a courageous woman named Miss Paula, an Angolan single mother of two who lives in the municipality of Hoji-Ya-Henda, Luanda. Paula’s journey is one of fear turned into strength—a reminder that early diagnosis and treatment can save lives.



Miss Paula’s Story: From Fear to Hope

Early this year, Paula was diagnosed with breast cancer, a diagnosis that nearly shattered her world. For weeks, she had noticed changes in her body—persistent fatigue, unexplained weight loss, and moments of sudden weakness. One day, while showering, she felt a small lump in her breast. Confused and afraid, she shared her concern with a close friend, who told her it might or might not be cancer.

As her health continued to decline, Paula recalled a woman she once worked for—someone who had survived breast cancer. Desperate for answers, Paula visited her, and the woman advised her to seek medical attention immediately. Despite her fears for her two young children, Paula decided to face the truth.

With her family’s support, she began treatment and has since become an advocate for awareness and early checkups. Paula’s story reminds us that courage, community, and timely medical care can make a life-saving difference.



The Global Perspective: Why Pink October Matters

Breast cancer remains the leading cause of cancer-related deaths among women worldwide, responsible for one in six female cancer deaths. Each year, it accounts for nearly 25% of all cancers diagnosed in women.

The Pink October campaign, observed globally, seeks to educate women about prevention, screening, and early detection. Common risk factors include age, obesity, physical inactivity, alcohol consumption, and certain post-menopausal hormonal treatments. While only 5–10% of breast cancers are hereditary, having a family history of the disease should prompt women to take proactive measures, including regular screenings.

Early diagnosis remains the most powerful tool in reducing mortality. Women are encouraged to perform regular breast self-examinations, attend clinical checkups, and undergo mammograms after the age of 50 or earlier if recommended by a physician.

However, 70% of breast cancer deaths occur in low-resource settings, where access to diagnostic tools and comprehensive treatment is limited. The World Health Organization (WHO), through its Global Breast Cancer Initiative, aims to reduce global breast cancer mortality by 2.5% annually, potentially saving 2.5 million lives by 2040. This initiative urges all countries to integrate breast cancer care into universal health coverage packages, ensuring that women everywhere have access to life-saving services.



Learning from the Past, Building for the Future

The importance of awareness and education was also highlighted in 2015, when the WHO Ethiopia Staff Association (WESA) organized a breast cancer awareness session for women employees. During the session, participants learned self-examination techniques and received guidance from Dr. Fikir Melese, who emphasized that 90% of early-stage breast cancers are curable—often with breast-conserving treatments.

Dr. Fikir’s message remains as vital today as it was then:

“We should all be proactive about ensuring health for ourselves and for those around us.”



Standing Together in Pink

As we observe Pink October 2025, we stand with all women and families affected by breast cancer. We celebrate survivors like Miss Paula, who transform pain into purpose, and we honor those who lost their battle by continuing to educate, support, and advocate.

Let us remember:
Early detection saves lives. Regular checkups matter. And no one should face breast cancer alone.


#PinkOctober2025 | #BreastCancerAwareness | #SofonieDalaHealthProgram


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